Privacy Policy

Last updated: 19 June 2026

This Privacy Policy explains how Sports Test Equip (“STE”, “we”, “us”, or “our”) collects, uses, and protects personal data when you visit our website at sportstestequip.theblocstudio.com (the “Website”), in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

Sports Test Equip is the data controller responsible for your personal data collected through this Website.

Address: 1 Adam Square, Brucefield Industry Park, Livingston, EH54 9DE, Scotland, United Kingdom

Email: sales@sportstestequip.com

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us using the details above.

2. What this Website is for

This Website is a product catalogue. We do not sell products directly through the Website or process any online payments or transactions. If you wish to purchase or enquire about our equipment, you must contact us directly using the contact form or the contact details provided on the Website. As a result, we do not collect payment information, billing details, or delivery addresses through the Website.

3. Personal data we collect

We collect personal data in two ways: information you provide to us directly, and information collected automatically through analytics.

3.1 Information you provide to us

When you use the contact form on our Website, we collect:

Name
Email address
Company name (if provided)
Phone number (if provided)
The content of your message or enquiry

We use this information solely to respond to your enquiry and to discuss your interest in our products and services.

3.2 Information collected automatically

We use Google Analytics and Google Search Console to understand how visitors use our Website and to monitor and improve our presence in search results.

Google Analytics collects information such as your approximate location (derived from IP address), device and browser type, pages visited, time spent on the Website, and how you arrived at the Website (e.g. via search engine or direct link). This data is collected through cookies, which are described in Section 5 below.
Google Search Console provides us with aggregated data about how the Website appears in Google Search results, including search terms, click-through rates, and ranking positions. Search Console does not place cookies on your device or identify you individually.

We do not use this analytics data to identify you personally, and we do not combine it with the information you submit through the contact form.

4. How we use your personal data and our legal basis

Purpose: Responding to enquiries submitted through the contact form.

Legal basis: Legitimate interests — it is in our legitimate business interest to respond to enquiries from prospective and existing customers. Where your enquiry relates to a potential contract for the supply of goods, our legal basis is also the steps necessary to enter into a contract.

Purpose: Understanding Website usage and improving its performance and content.

Legal basis: Consent, obtained through our cookie banner, for any non-essential analytics cookies. You can withdraw this consent at any time (see Section 5).

We do not use your personal data for automated decision-making or profiling, and we do not sell or rent your personal data to third parties.

5. Cookies

Our Website uses cookies placed by Google Analytics. A cookie is a small text file stored on your device that helps us understand how the Website is used.

Google Analytics cookies (e.g. _ga, _ga_*) — used to distinguish unique visitors and track usage patterns. These are non-essential cookies and require your consent.

You will be presented with a cookie consent banner when you first visit the Website, allowing you to accept or decline non-essential cookies. You can change your cookie preferences at any time by clearing your browser cookies or adjusting your browser settings, which will prompt the consent banner to appear again on your next visit.

You can also opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on, available from Google.

6. Sharing your personal data

We share personal data with the following categories of third party, strictly to operate the Website and respond to enquiries:

Google LLC — provider of Google Analytics and Google Search Console. Data processed by Google may be transferred to and stored on servers located outside the UK and European Economic Area (EEA), including in the United States. Google participates in the EU-U.S. Data Privacy Framework and UK Extension, which provides an approved mechanism for such transfers.
Our website hosting and email service providers, who process data on our behalf solely to operate the Website and contact form.

We do not share your personal data with any other third party for marketing purposes, and we do not sell your personal data.

7. International data transfers

Where personal data is transferred outside the UK (for example, to Google’s servers in the United States as described in Section 6), we ensure appropriate safeguards are in place, such as the UK’s International Data Transfer Addendum, Standard Contractual Clauses, or an approved adequacy framework such as the EU-U.S. Data Privacy Framework and its UK Extension.

8. How long we keep your data

Contact form enquiries: retained for as long as necessary to respond to your enquiry and for a reasonable period afterwards (typically up to 24 months) in case of follow-up, after which it is securely deleted unless a longer retention period is required by law or an ongoing business relationship.
Google Analytics data: retained in accordance with Google’s default retention settings, which we have configured to retain user-level data for no longer than 14 months.

9. Your rights under UK GDPR

You have the following rights in relation to your personal data:

The right to be informed about how your data is used
The right of access to the personal data we hold about you
The right to rectification of inaccurate or incomplete data
The right to erasure (“right to be forgotten”) in certain circumstances
The right to restrict processing in certain circumstances
The right to data portability, where applicable
The right to object to processing based on legitimate interests
The right to withdraw consent at any time, where processing is based on consent (such as analytics cookies)

To exercise any of these rights, please contact us at sales@sportstestequip.com. We will respond within one month, as required by law.

You also have the right to lodge a complaint with the UK supervisory authority, the Information Commissioner’s Office (ICO), if you believe your data has been mishandled. The ICO can be contacted at ico.org.uk or on 0303 123 1113.

10. Data security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or alteration. This includes secure website hosting, restricted access to data, and the use of reputable third-party providers (such as Google) who maintain their own robust security standards.

11. Children’s privacy

This Website is not directed at children, and we do not knowingly collect personal data from anyone under the age of 16. If you believe a child has provided us with personal data, please contact us so we can delete it.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.

13. Contact us

If you have any questions about this Privacy Policy, or wish to exercise any of your data protection rights, please contact us:

Sports Test Equip

1 Adam Square, Brucefield Industry Park, Livingston, EH54 9DE, Scotland, United Kingdom

Email: sales@sportstestequip.com